Unlocking the Power of Seaweed: A Revolutionary Ingredient for Healthier Pets

In a groundbreaking move, Scoular and SEADLING have forged an exclusive agreement to bring a first-of-its-kind ingredient to North American pet food manufacturers. This innovative solution, fermented dried seaweed powder, promises to revolutionize the pet food industry by offering a natural and sustainable way to improve the overall health and well-being of our beloved companions.

Elevating Pet Nutrition with Nature's Superfood

Harnessing the Nutritional Power of Seaweed

Seaweed, often hailed as nature's superfood, is an emerging pet food ingredient that is gaining significant attention due to its remarkable health benefits. According to Mintel's US Pet Food Marketing Report, nearly 70% of pet food purchasers are interested in treats or toppers that promise functional health advantages. Scoular, a leading domestic supplier of pet food ingredients, recognizes the growing demand for pet products that prioritize the well-being of our furry friends.

Unlocking a Wealth of Nutritional Benefits

Dr. Birdie Scott Padam, Head of Product for SEADLING, a Borneo-based company specializing in seaweed-based ingredients, has highlighted the numerous benefits that the fermented dried seaweed powder can offer. This innovative ingredient can aid in maintaining healthy skin, coat, gut, and dental health, while also supporting brain function, bone development, and cardiovascular health. Additionally, the seaweed powder is rich in essential minerals and vitamins, including vitamin K2 and potassium, which are often lacking in pet diets.

Enhancing Manufacturing Capabilities

The seaweed powder not only provides a wealth of nutritional benefits but also offers practical advantages for pet food manufacturers. Its binding capabilities and manufacturing compatibility allow manufacturers to create consistent, clean-label products that meet the growing demand for pet food that boosts pet health and vitality, as noted by Evan Ibach, senior merchant for Scoular Pet.

Prioritizing Sustainability and Environmental Stewardship

Scoular recognizes that pet owners are increasingly seeking products that not only benefit their pets but also contribute to a more sustainable future. In fact, according to NIQ's Green Divide Report, 70% of consumers say sustainability is now more important when selecting products than it was two years ago.SEADLING, the Borneo-based company, has made sustainability the heart of its business. By practicing cultivation through farming rather than wild harvesting, the company ensures a consistent product while minimizing the negative impact on the natural environment and other species. Simon Davis, the company's founder and CEO, is driven by the vision of a vibrant and healthy ocean that supports life on land.

A Collaborative Effort to Revolutionize Pet Nutrition

This exclusive agreement between Scoular and SEADLING brings together the expertise and resources of two industry leaders to offer North American pet food manufacturers a groundbreaking solution. Scoular's position as a leading domestic supplier of pet food ingredients, combined with SEADLING's proprietary technology and commitment to sustainability, creates a powerful partnership that aims to elevate the pet food industry and improve the overall health and well-being of our beloved companions.