In an exclusive preview, Jeff Todd, the chief development officer at Launch Entertainment, shares insights into his career journey and the future of franchising. Ahead of his appearance at the Restaurant Franchising & Innovation Summit (RFIS) 2025 in Myrtle Beach, South Carolina, Todd discusses his role in expanding Launch Entertainment's presence in the family entertainment market. He reflects on his past experiences and what drives him in this dynamic industry. His expertise in franchise growth and strategic development has been instrumental in shaping Launch Entertainment’s success. This article delves into Todd’s professional background, his vision for the future, and the valuable lessons he has learned along the way.
Todd's current position involves overseeing all aspects of franchising development, including real estate site selection and construction. Since joining Launch Entertainment in mid-2022, he has spearheaded initiatives that have significantly expanded the company's reach. Prior to this role, Todd managed development for Maaco and Meineke, two leading brands under Driven Brands. His experience there honed his skills in multi-location operations and market strategy. The transition to Launch Entertainment allowed him to apply these skills in a new context, focusing on the family entertainment sector. Todd's passion for scaling businesses and delivering exceptional guest experiences has made him a key figure in the company's ongoing success.
Reflecting on his early career, Todd began as an investment banker at prestigious institutions such as PNC, Harris Williams & Co., and Wells Fargo. Working closely with private equity firms on leveraged buyouts and advisory assignments, he gained a comprehensive understanding of how companies create lasting value. One of the most important lessons Todd learned was the importance of seeing the bigger picture—understanding not just the financial health but also the strategic positioning of a company. This holistic approach has guided his career ever since.
Todd's interest in franchising stems from its unique balance between entrepreneurship and a proven operating model. After witnessing many businesses struggle to scale efficiently, he recognized the structured path that franchising offers for both franchisors and franchisees. This model allows ambitious individuals to own and operate their own businesses under established brands while enabling the franchisor to replicate successes across various markets. Todd finds immense satisfaction in helping people realize their entrepreneurial dreams through franchising, particularly in guiding them toward financial freedom and personal fulfillment.
Beyond his professional achievements, Todd enjoys staying active and exploring new places. An avid whitewater kayaker, he relishes the thrill of outdoor adventures. Golfing is another hobby, though he admits there's room for improvement. Spending time with his family is a top priority, and they recently enjoyed a memorable trip to Scotland and England, immersing themselves in the region's rich history and culture. These activities provide a refreshing contrast to his demanding career, allowing him to recharge and return to work with renewed energy.
Jeff Todd's contributions to Launch Entertainment and the broader franchising industry highlight the power of strategic leadership and innovative thinking. His ability to combine financial acumen with a deep understanding of operational excellence has positioned him as a leader in the field. As he prepares to speak at RFIS 2025, Todd's insights will undoubtedly inspire both newcomers and seasoned professionals in the world of restaurant franchising and innovation. His dedication to creating value for both franchisees and franchisors underscores the transformative potential of this business model.